king of beers

Bud - King of Beers

FMCG Platform

The Netherlands

King of beers

AB Inbev, the largest beer brewer in the world, has introduced the iconic American beer brand Bud in the Netherlands. With a big bang Bud conquers the Dutch market with their smoothest taste. The King of Beers is here to stay, and we are their digital throne. Multiple surprising online activations will be introduced to continuously trigger beer lovers.

Visit King of Beers

jbl audio

To support this launch, AB Inbev has joined forces with Magneds to develop an online activation platform. Starting point is a savings promotion, which allows consumers to save for discounts on specially selected JBL audio products. 

activation platform

But the platform acties.kingofbeers.nl offers many more opportunities to inspire the young generation of beer drinkers.

Start 2020 like a king

In addition to their first campaign another online BUD activation launched; Have a chance to win an one-time annual salary of 25,000 euros!

Bud is just getting started, and there’s much more to come…