Latest news
and blog



The Fresh Heads

Meet The Fresh Heads, 24 lovely little monsters, each with their own favorite fruit or veggie. They are very healthy, active and competitive! Created by Magneds, embraced by Lidl Belgium and Luxembourg. Now available in-store. Collect them all!

digital Smaakmakers campaigns

A new update on the DekaMarkt Smaakmakers loyalty program.
You can now save digitally by downloading the app, scanning your SmaakmakersPas and buying a participating product. Easy as that!

Pathé All Stars: an All Star is born!

With a nomination for 6 categories it was an exciting evening during the first ever online version of the Loyalty Magazine Awards 2020. From a selection of strong international finalists, Pathé All Stars, has won an award for ‘Best customer experience’ and ‘Best use of mobile and social’.

Step into The World of Hero Baby

After months of looking forward, we are proud to announce the birth of a new platform. In these unusual times Hero Baby has worked hard on the world that continues as normal; the growth of our children.


Voice leads to better customer experience and more engagement

Conversational interfaces are popular. Because of Alexa and Google Assistant, the focus is now on artificial intelligence solutions. However, cheaper ‘scripted’ chatbots are also very effective. But be careful: before you know it, your chatbot

Digital coupons – what to do with them?

When is the last time you cut out a coupon for a discount or a free product? Depending on your age, the answer is probably either never or a long time ago. However, coupons are alive and well, only digital. What to do with them?


Magneds Sessions – 19th April 2018

The third edition of Magneds Sessions was based entirely around Wally. The world-famous children’s book character symbolizes consumers today: unique, always on the move, and very hard to reach. Where is Wally and – not

Magneds GDPR

Data form the basis of loyalty programmes. You can’t do much without name and address data, transaction history and demographic characteristics of members. The new General Data Protection Regulation (GDPR) has a

Reward future-proof: attention to the interaction

Even though it is often assumed otherwise, millennials are just as loyal to companies as previous generations. However, they do want to be rewarded in a whole new fashion. Instead of just the transaction (the actual purchase), the

Build engagement: from heart to brain to wallet

Involvement in a brand leads to loyalty. Consumers want to be heard and they want to participate: from a one-time post on social media to an active, ongoing role, for instance through co-creation, crowdsourcing and customer panels. But