With a nomination for 6 categories it was an exciting evening during the first ever online version of the Loyalty Magazine Awards 2020. From a selection of strong international finalists, Pathé All Stars, has won an award for ‘Best customer experience’ and ‘Best use of mobile and social’.
After months of looking forward, we are proud to announce the birth of a new platform. In these unusual times Hero Baby has worked hard on the world that continues as normal; the growth of our children.
Haribo introduces a new campaign: Haribo Mixen, for when you can’t choose! A campaign focused on the immense popularity of the Haribo Mixes.
For those who missed it, which is almost impossible, AB Inbev has introduced the iconic American beer brand Bud in The Netherlands.
Conversational interfaces are popular. Because of Alexa and Google Assistant, the focus is now on artificial intelligence solutions. However, cheaper ‘scripted’ chatbots are also very effective. But be careful: before you know it, your chatbot
The integration of payment and loyalty marketing in ‘digital wallets’ sounds like a solution that would open up a world of opportunities. Still, it is important to take a critical look at the functioning of such wallets. Don’t jump on board
Smart apps in countries such as Great-Britain and the US, have shown that the digitalisation of coupons offers great opportunities for super markets to create buyer loops. With individualised offerings, a stronger dialogue and more control
When is the last time you cut out a coupon for a discount or a free product? Depending on your age, the answer is probably either never or a long time ago. However, coupons are alive and well, only digital. What to do with them? To
The third edition of Magneds Sessions was based entirely around Wally. The world-famous children’s book character symbolizes consumers today: unique, always on the move, and very hard to reach. Where is Wally and – not
Data form the basis of loyalty programmes. You can’t do much without name and address data, transaction history and demographic characteristics of members. The new General Data Protection Regulation (GDPR) has a
Even though it is often assumed otherwise, millennials are just as loyal to companies as previous generations. However, they do want to be rewarded in a whole new fashion. Instead of just the transaction (the actual purchase), the
Involvement in a brand leads to loyalty. Consumers want to be heard and they want to participate: from a one-time post on social media to an active, ongoing role, for instance through co-creation, crowdsourcing and customer panels. But
An NPS of 72 and a measured brand loyalty of 87 percent. One of the top ten brands millennials are loyal to. And according to the Customer Loyalty Engagement Index, Apple is the number one brand in laptops, tablets and