Due to the current technology, we are able to fulfil our needs more quickly and more directly, so-called instant gratification. It gives us a good feeling thanks to our dopamine system, and that is why companies reward customers for their
Having to cut out a thousand coupons for three free tea spoons no longer works. The loyalty programmes that once made the phenomenon so great, are now wearing out quickly. How do these saving systems become futureproof?
Loyalty is fundamentally about psychology. That is why efficient loyalty marketing predominantly focusses on experience and motivation. The same goes for gamification: applying game-principles makes the interaction more fun
The FMCG industry gets more and more competitive. The increasing pressure on promotion leads to margin erosion, whereas well-known brands should be more involved with the innovation of their distribution channels and with
The six universal principles of persuasion by Dr Robert Cialdini are partly based on personal observations of car dealers and telemarketers. Persuasion often has a negative connotation, especially in the context of a true salesman who
It is becoming increasingly difficult for companies to create ongoing customer loyalty. Consumers predominantly go for the lowest price per transaction and value a long term connection to a brand less. How do you engage your
Regarding campaigns, many brands commit themselves to generating free trial sales. However, the conversion to repeat purchases is often too low. Solution: a mobile (online) loyalty programme. Effective, cost-efficient and flexible.
Is your loyalty programme running successfully or is there room for improvement? Either way, it is a good idea to reassess it on six essential points. Asses your loyalty programme using this checklist in order to ensure customers
A loyalty programme can do wonders for your brand. If you play your cards right, new consumers will come back to you and loyal customers transform into real brand ambassadors. But if you play your cards wrong, that same loyalty