JBL & Thule
A win-win situation for customers of Austrian gas company OMV: enjoy their refueling convenience and save for great discounts simultaneously. That’s how Magneds’ online shopper activation platform gave OMV customers an extra reason to come back to one of the 283 petrol stations in Germany. With the platform, OMV is able to identify their customers and increase traffic to and spending at the stations, because every 25 euros spent is rewarded with a digital stamp.
In the first campaign on the activation platform, OMV provided their customers with great quality music on the road, with a savings promotion offering discount on JBL audio products. That’s how the customers got to know the easy access savings platform with high-quality products.
Loyalty promotion + win promotion
The next campaign went the extra mile. It became even more attractive to enter codes as each code was not only worth a stamp for discount on Thule backpacks and luggage, but also a chance to win a Thule product or even a trip to Sweden.