Pathé
All stars

All Stars

Retail Platform

The Netherlands

Pathé Cinemas, market leader in the Netherlands, presents a layered reward program called Pathé All Stars for the first time in the cinema business. Going far beyond just collecting points, Pathé creates a memorable experience for their members during every visit. An easy-to-use and free app rewards every member with instant gratification, lots of benefits, and a true star status.

The primary objective is to encourage the brand preference and to result in an increase in the number of visits and purchases in theatres among different target groups.

Pathé All Stars is a layered reward program which rewards visitors with discounts and extras. Different functionalities (layers) make it possible to stimulate different behavior. 

Achievements (2019)

  • Over 300,000 new members joined Pathé All Stars.
  • Almost 30% of total admissions are made by members. 
  • Increase of 18% visit frequency of members versus non-members. 
  • Over 98% members recommend Pathé All Stars to their friends. 
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Visit Pathé All Stars

Feel like a movie star

Pathé All Stars is connected to every single touch point in the customer journey, with 360-degree communication and omni channel use. No physical card is necessary as the app contains all the elements of a layered loyalty program with a user-friendly brand experience for every Pathé visitor.

Rewarding
Getting instant gratification when entering the Star status, and continuously getting rewarded after every visit. 

Buy
Buy a film ticket online or offline, a snack or a drink at the Pathé food corner and scan your digital card.  

Receive 
With every euro you spend you receive 10 Stars. You can also collect stamps  in different types of challenges. 

Enjoy  
Redeem your Stars for discounts on merchandize, tickets, snacks or drinks. Or collect enough stamps to finish a challenge and get rewarded.