FMCG Platform

The Netherlands

Just more

JUST MORE is a gathering place for fun savings campaigns, win promotions and cashbacks of the various candy and gum brands of Perfetti van Melle. On-pack unique codes are the link between the store floor and the online platform, creating valuable insights into shopper behavior during campaigns. Multi-brand, multi-country and multi-language: once instated the platform offers a flexible portal for a great variety of shopper activation campaigns.  

Visit JustMore


Loyalty / win promotion

An accessible kickoff to the new platform: two unique Mentos action codes earned a high discount on digital city guides by Time to Momo. 

Mentos Choco Win a baking workshop

Win promotion

Promoting Mentos Choco & Caramel, action codes from this flavor earned a chance to win a baking workshop with a Master Baker known from one of the Netherlands’ most popular TV shows. 

klene dropmiljonair

Loyalty / Win promotion

Two codes of Klene liquorice products earned a chance to win a very special prize: becoming the country’s very first ‘liquorice millionaire’!  

Menton win a travel cheque

Win promotion

Only winners in this campaign! Each entered action code was worth a €40 travel voucher and each week, one lucky participant won a travel voucher worth €500.