JUST MORE is a gathering place for fun savings campaigns, win promotions and cashbacks of the various candy and gum brands of Perfetti van Melle. On-pack unique codes are the link between the store floor and the online platform, creating valuable insights into shopper behavior during campaigns. Multi-brand, multi-country and multi-language: once instated the platform offers a flexible portal for a great variety of shopper activation campaigns.
Loyalty / win promotion
An accessible kickoff to the new platform: two unique Mentos action codes earned a high discount on digital city guides by Time to Momo.
Mentos Choco Win a baking workshop
Promoting Mentos Choco & Caramel, action codes from this flavor earned a chance to win a baking workshop with a Master Baker known from one of the Netherlands’ most popular TV shows.
Loyalty / Win promotion
Two codes of Klene liquorice products earned a chance to win a very special prize: becoming the country’s very first ‘liquorice millionaire’!
Menton win a travel cheque
Only winners in this campaign! Each entered action code was worth a €40 travel voucher and each week, one lucky participant won a travel voucher worth €500.