News: Step into The World of Hero Baby

Read the article

Step into The World of Hero Baby

After months of looking forward, we are proud to announce the birth of a new platform. In these unusual times Hero Baby has worked hard on the world that continues as normal, namely the growth of our children. Magneds and Hero Baby created an online platform which not only provides new parents with information and inspiration, but also surprises and rewards them.

Via the already existing Hero Baby content is linked to every milestone of future parents and their little one, while at the same time they can start saving for benefits and surprises. The digital activation program creates and connects important channels. By personalizing the accounts, there is targeted communication with relevant and fun information for mothers. Hero Baby can further strengthen the relationship with mothers and future mothers.

The common thread within the platform is the savings program. The codes to save points can be shared on packaging (with the exception of infant formulas), in an e-mail or otherwise. The points can be redeemed for great discounts in the savings shop with a nice assortment for parent and child. In addition, important milestones are celebrated with additional benefits in fun stamp promotions.

For more information, visit

latest news

International Loyalty Awards 2022

For the 1st time in history Magneds achieved 2 International Loyalty Awards in the category ‘Best social & mobile’ with our Fresh Heads marbles and mini garden campaigns.

Read More

Lidl Italy – Mini Orto

Lidl Italy is back with a second The Fresh Heads campaign: Mini Orto! A kids loyalty campaign to grow fruits, veggies and herbs, physically as well as digitally.

Read More

Spar – Huawei

What looks like a traditional loyalty campaign from Spar Hungary is actually unique in this world: The first loyalty program ever with the brand Huawei! 

Read More

Albert Heijn – Marble Mania

In early 2022 Belgium is under the spell of the exciting marble races in the TV show ‘Marble Mania’. At the same time, customers of all Albert Heijn supermarkets in Belgium can collect their favorite Marble Mania marbles.

Read More