The Fresh Heads
Marbles
Lidl
THE FRESH HEADS ARE
ROLLING FURTHER INTO EUROPE
The Fresh Heads are ready to roll their marbles through Europe. First stop Belgium, second stop: Slovakia, 5 other countries and still rolling!
Stimulating healthy choices
This campaign focuses on stimulating healthy choices, combined with educational elements and sustainability, based on the cheerful Fresh Heads monsters! In addition, The Fresh Heads encourage consumers to buy and try fruit and vegetables and teaches children that healthy can be fun.
The Fresh Heads with a twist
Same lovely Fresh Heads, same marbles, but a slightly different campaign per country. A kids’ campaign with a digital twist. A cool collection of up to 25 recycled glass marbles, which can be completed with a maze album, marble bag, race track or marble pot.
A special guest ...
in some campaigns The Fresh Heads introduced a new family member named Drago. This cute pink fruit monster loves dragon fruit. A special amber marble is created for Drago and is only in a limited amount available. For the lucky few!
A UniQode® to scan
We added more online elements! Every flow pack received at the cash register with a purchase of X Euros contains a unique QR code. This code can be used in The Fresh Heads app where you can complete your digital collection and play the fun app game.
Win promotion
That’s not all! A win promotion has been added to multiple promotions. Complete your digital collection and get a chance to win one of the cool prizes.