The Fresh Heads
The Fresh Heads
The Fresh Heads® are rolling further into Europe
Campaign period: spring 2021
Slovakian stores: approx. 150
The Fresh Heads are ready to roll their marbles through Europe. First stop Belgium, second stop: Slovakia! A new adventure for Lidl Slovakia with The Fresh Heads marbles, 4 completers, an app game, win promotion and featuring a very special Fresh Head: Drago!
Stimulating healthy choices
This campaign focuses on stimulating healthy choices, combined with educational elements and sustainability, based on the cheerful Fresh Heads monsters! In addition, The Fresh Heads encourage consumers to buy and try fruit and vegetables and teaches children that healthy can be fun.
The Fresh Heads with a twist
Same lovely Fresh Heads, same marbles, but a slight different campaign compared to the Belgium campaign (2020). A kids’ campaign with a twist. A cool collection of 25 recycled glass marbles, which can be completed with a maze album, marble bag or marble pot.
A special guest …
For this campaign The Fresh Heads introduced a new 25th family member named Drago. This cute pink fruit monster loves dragon fruit. A special amber marble is created for Drago and is only in a limited amount available. For the lucky few!
A UniQode® to scan
We added more online elements! Every flow pack received at the cash register with a purchase of 20 Euros contains a unique QR code. This code can be used in The Fresh Heads app where you can complete your digital collection and play the fun app game.
That’s not all! Especially for Slovakia, a win promotion has been added to this promotion. Complete your digital collection and get a chance to win one of 10 Xiaomi Mi Scooter Essential electric scooters.