News: Lidl Italy – Mini Orto

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Lidl Italy – Mini Orto

Italian customers took the Fresh Heads to their hearts with their first entrance in 2021. The characters came to life in the commercial and were embraced by kids. Now they’re back with Mini Garden. Or as the Italian call it: Mini Orto!

A campaign to grow fruits, veggies and herbs, physically as well as digitally. The app is real-time supporting growing the plants and created a corresponding game.

Sustainable, educational and fun!

More info: Lidl Italy The Fresh Heads

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