News: International Loyalty Awards 2022

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International Loyalty Awards 2022

Hurray for us, we did it and took the Loyalty Awards to a next level!

For the 1st time in history Magneds achieved 2 awards in 1 category!

Together with Lidl Belgium and Lidl Slovakia we won 2 awards in the category ‘Best social & mobile’ with our Fresh Heads marbles and mini garden campaigns.

What the judges said: 
This is the first time there has been a joint winner for a category of the Loyalty Awards but it was far too difficult to choose between these two outstanding entries that achieved creative execution, engagement with their target audience, superb use of technology, gamification and connected use of mobile and social. Lidl Belgium launched first, and then Lidl Slovakia enhanced the programme. Well done to both of these worthy winners.

Also a great honour to receive a high commendation in the category ‘Best Use of Technology’ for our campaign with Lidl Belgium. 

What the judges said: 
What is not to like about a programme that encourages children to grow things by showing them with technology how a carrot develops? A super impressive programme that uses superb creativity and an understanding of the power of our young customers to influence shopping behaviour.

The Fresh Heads are keeping it fresh and joined FrieslandCampina, Heineken and Pathé in the loyalty hall of fame. Super proud of this achievement and the hard work of our team. 

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