News: Bud chooses Magneds for their online activation platform

Read the article

Bud chooses Magneds for their online activation platform

For those who missed it, which is almost impossible, AB Inbev has introduced the iconic American beer brand Bud in The Netherlands. With a big bang, Bud conquers the Dutch market with their smoothest taste. The King of Beers is here to stay and we are their digital throne.

337707 newsroom%20 %20bud%20is%20live c84cb7 original 1573469297

To support this launch, AB Inbev has joined forces with Magneds to develop an online activation platform. Starting point is a savings promotion, where consumers can save for discount on a selection of JBL audio products. The platform offers many opportunities to inspire the young generation of beer drinkers. Over time, multiple surprising online activations will be introduced to continuously trigger beer lovers. In addition to this savings promotion there is already a win promotion in the pipeline…

Jasper Kessels, Head of Trade Marketing NL at Bud, about their decision to work with Magneds: “We have chosen Magneds because of their expertise in digital activations, combined with their extensive network of cooperating partners. We appreciate their proactive attitude when it comes to actively thinking along, high-quality deliveries and their enthusiasm to dream big alongside Bud.”

AB Inbev is the largest beer brewer in the world and already carries brands in the Netherlands such as Jupiler, Leffe, Dommelsch, Hertog Jan and Corona. As a newcomer, Bud has a clear goal with the Dutch introduction. With a smooth taste, a soft, drinkable and fresh beer, but also with a unique positioning. With great attention to inclusiveness, the world’s largest beer brand is initially focused on the progressive metropolis.

About Magneds
With our 25 years of online experience Magneds combines creativity and technology to boost consumer sales and engagement, our full-service approach helps our clients grow. We believe that future-proof relationships are the result of multiple valuable moments between brands and consumer. With a focus on (food) retail, petrol, FMCG and beverage markets across Europe.


latest news

International Loyalty Awards 2022

For the 1st time in history Magneds achieved 2 International Loyalty Awards in the category ‘Best social & mobile’ with our Fresh Heads marbles and mini garden campaigns.

Read More

Lidl Italy – Mini Orto

Lidl Italy is back with a second The Fresh Heads campaign: Mini Orto! A kids loyalty campaign to grow fruits, veggies and herbs, physically as well as digitally.

Read More

Spar – Huawei

What looks like a traditional loyalty campaign from Spar Hungary is actually unique in this world: The first loyalty program ever with the brand Huawei! 

Read More

Albert Heijn – Marble Mania

In early 2022 Belgium is under the spell of the exciting marble races in the TV show ‘Marble Mania’. At the same time, customers of all Albert Heijn supermarkets in Belgium can collect their favorite Marble Mania marbles.

Read More