The Netherlands / Belgium
Magneds created an overarching platform called haribofun.com. Already a few successful campaigns have been launched on this shopper activation platform.
- Increase brand awareness and penetration of Haribo through a digital activation platform that also builds a database.
- Increase sales.
Haribo Summer campaign – 2018
A chance to win 1 of 5000 exclusive Haribo air mattresses after entering an on-pack code.
Winners could choose from 2 different variants: a cherry or a banana.
Haribo Fizz campaign – 2018
When purchasing 2 bags of Haribo F!ZZ consumers had a chance to win a graffiti workshop.
I Love Haribo – 2019
Poll & win promotion
Vote for your favorite Haribo candy and get a chance to win cool prizes with your Haribo favorite on it.The Haribo Icons Collection consists of a cotton bag, socks, bandana, beach towel and hammock.
The cherries won! The campaign was followed up with a cashback on Haribo Cherry.
Haribo Mixen – 2020
A campaign focused on the immense popularity of the Haribo Mixes. All favorites can now be purchased in 1 package with a code.
With this code, Dutch and Belgian consumers can win 1 of 5 special Haribo prizes: candy jar, socks, slippers, picnic blanket and a beach bag.