Due to our move to our new location it will temporarily be rather difficult to reach the office on May 28 and 29. Sorry for the inconvienience.



FMCG Platform

The Netherlands / Belgium

Magneds created an overarching platform called haribofun.com. Already a few successful campaigns have been launched on this shopper activation platform.


  • Increase brand awareness and penetration of Haribo through a digital activation platform that also builds a database.
  • Increase sales.

Visit haribofun.com

Haribo Summer campaign – 2018

Win promotion

A chance to win 1 of 5000 exclusive Haribo air mattresses after entering an on-pack code.

Winners could choose from 2 different variants: a cherry or a banana.

Haribo Fizz campaign – 2018

Win promotion

When purchasing 2 bags of Haribo F!ZZ consumers had a chance to win a graffiti workshop.

I Love Haribo – 2019

Poll & win promotion

Vote for your favorite Haribo candy and get a chance to win cool prizes with your Haribo favorite on it.The Haribo Icons Collection consists of a cotton bag, socks, bandana, beach towel and hammock.  


The cherries won! The campaign was followed up with a cashback on Haribo Cherry.

Haribo Mixen – 2020

Win promotion

A campaign focused on the immense popularity of the Haribo Mixes. All favorites can now be purchased in 1 package with a code.

With this code, Dutch and Belgian consumers can win 1 of 5 special Haribo prizes: candy jar, socks, slippers, picnic blanket and a beach bag.