![](https://magneds.com/wp-content/uploads/2024/02/Marble-Mania-logo.png)
How Albert Heijn took maximum advantage of the mania
![](https://magneds.com/wp-content/uploads/2024/02/MM-Flowpack.png)
Collect them all!
in the spotlight
![Unlock your favourite character and race it across the finish line first](https://magneds.com/wp-content/uploads/elementor/thumbs/Frame-3-1-qkf6taplx01pnjbo6fesqzqnvpaxx4gy4jwrnqjhow.png)
![And vice versa: a supermarket themed racetrack in the TV show](https://magneds.com/wp-content/uploads/elementor/thumbs/Frame-2-1-qkf6tdj4hi5kmd7kpymogh11nux1k7s54xv83kfb68.png)
Each marble came with a unique QR code, unlocking its character in the accompanying Marble Manias app featuring a brand new marble racing game. Scanning more codes earned upgrades to the marbles’ skills, helping the player to finish first and complete a variety of missions. From Albert Heijn’s perspective, the code scanning provided valuable insights on campaign behavior, both individual and overall.
![](https://magneds.com/wp-content/uploads/2024/02/MM-Game.png)
Omnichannel mania
![](https://magneds.com/wp-content/uploads/2024/02/Marbles-1-1024x241.png)
![](https://magneds.com/wp-content/uploads/2024/02/MM-Survey-Race-Track-Box-1024x755-1.png)
Offline, the colorful campaign was completed by a handy collection box and an innovative cardboard build-your-own racetrack to be obtained in store. Captivating from start to finish!
Character design
![](https://magneds.com/wp-content/uploads/2024/02/Shaun.png)
shaun
Alain
![](https://magneds.com/wp-content/uploads/2024/02/Alain.png)
![](https://magneds.com/wp-content/uploads/2024/02/Gert.png)
Gert
in the spotlight
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