News: Pathé All Stars: an All Star is born!

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Pathé All Stars: an All Star is born!

With a nomination for 6 categories it was an exciting evening during the first ever online version of the Loyalty Magazine Awards 2020. These awards are given for excellence, innovation and best practice in the loyalty industry across the world. A surprising plot with special effects. From a selection of strong international finalists, Pathé All Stars, has won an award for ‘Best customer experience’ and ‘Best use of mobile and social’. And a recommendation in the categorie: Best Loyalty Programme of the Year Travel & Experiences

What the judges said…

Pathé Cinemas’ program is another superb example. Several judges of the Awards said they were jealous that they had not been directly involved in designing this program. 

One of its strengths is a fantastic range of truly aspirational rewards, which hardly cost the business anything – such as the opportunity to feature as an extra in a movie. 

But the most impressive thing about ‘Pathé All Stars’ is its sheer comprehensiveness: less a loyalty program; more, an all-singing , all-dancing digital loyalty ecosystem.

About Pathé All Stars

Pathé Cinemas, market leader in the Netherlands, presents a layered reward program called Pathé All Stars for the first time in the cinema business. Going far beyond just collecting points, Pathé creates a memorable experience for their members during every visit. An easy-to-use and free app rewards every member with instant gratification, lots of benefits, and a true star status.

Pathé All Stars is connected to every single touch point in the customer journey, with 360-degree communication and omni channel use. No physical card is necessary as the app contains all the elements of a layered loyalty program with a user-friendly brand experience for every Pathé visitor.

Former years Magneds already won together with top brands like Heineken and FrieslandCampina a Loyalty Magazine Award in different categories.

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