With every 6,000 Ft spent on groceries, Tesco shoppers receive a card with a unique QR code, the key to a digital scratch card in the Tesco Clubcard app. Paper cards are still a tangible campaign catalyst in store here, but once converted to the app, the benefits of digital take over. No more lost cards, forgotten coupons or even dirty fingernails. Players see immediately if they’ve won one of 100 daily prizes or earned a store coupon – stored directly in the Clubcard app.