Marble Mania – Marbles

Enter our enchanting world How Albert Heijn took maximum advantage of the mania Some toys never get old, and all it takes is some well-placed attention to create a hype and corresponding consumer desire. In early 2022 Belgium is under the spell of exciting marble races. On Saturday evening, famous Belgians compete against each other […]

The Fresh Heads – Marbles

Enter our enchanting world Award-winning marble concept rolling its way through Europe Lidl Belgium’s 2020 marble collection campaign wasn’t their first promotion with collectable giveaways, but it was the first of its kind supported by a corresponding app to increase engagement and offer an extra communication channel. In the following years the concept was embraced […]

The Fresh Heads – Plush

Enter our enchanting world Belgian kids truly embracingour cuddly monsters After the colorful little monsters had put smiles on their young shoppers’ faces twice before, Lidl Belgium strongly believed in the brand The Fresh Heads. Which is why they were chosen to hero 2022’s back to school campaign as well, encouraging kids to take fresh […]