The Fresh Heads – Slovakia

A new adventure for Lidl Slovakia with The Fresh Heads marbles, 4 completers, an app game, win promotion and featuring a very special Fresh Head: Drago!

The Fresh Heads – Mini Garden Belgium

Our lovely little monsters are back and have brought new friends. This time they let all customers of Lidl België & Luxemburg discover the world of gardening.

The Fresh Heads

Meet The Fresh Heads, 24 lovely little monsters, each with their own favorite fruit or veggie. They are very healthy, active and competitive! Created by Magneds, embraced by Lidl Belgium and Luxembourg. Now available in-store. Collect them all!

digital Smaakmakers campaigns

A new update on the DekaMarkt Smaakmakers loyalty program.
You can now save digitally by downloading the app, scanning your SmaakmakersPas and buying a participating product. Easy as that!

Pathé All Stars: an All Star is born!

With a nomination for 6 categories it was an exciting evening during the first ever online version of the Loyalty Magazine Awards 2020. From a selection of strong international finalists, Pathé All Stars, has won an award for ‘Best customer experience’ and ‘Best use of mobile and social’.

Step into The World of Hero Baby

After months of looking forward, we are proud to announce the birth of a new platform. In these unusual times Hero Baby has worked hard on the world that continues as normal; the growth of our children.